Sony… You’re going well so far so don’t screw this up.
October 8, 2009
Sony recently released their PS3 Slim. Great work, I love the console (though haven’t had a chance to get my greasy paws on one yet). The console was priced at $299US.
To accompany the reduced price and the newly designed console, Sony brought out a new range of advertisements dubbed the “it only does everything” commercials due to their use of that phrase.
See, I love these commercials and they easily beat out the strange commercials of old which involved creepy crying babies. While some might argue (read: do argue) that these commercials sell the console due to the controversy they create, the new advertisements have been doing so in a much more humorous manner, which is always a great way to reach your customers.
Obviously, the new advertising campaign is going to boost sales of the console for the holiday season but there is one key to getting the most out of this situation: LittleBigPlanet. Last year, when LittleBigPlanet was released onto the PS3 (which was then significantly more expensive than it is now) it was well received and everybody wanted to play it. Yet they couldn’t because the console it was on was too expensive for its “obvious” target audience (the youngsters, that is). Now, if Sony would just gently remind everybody that LittleBigPlanet is on the console with just a few advertisements, it would boost sales immensely.
It wouldn’t just boost the sales of the game as the parents buy it for their kids’ newly bought consoles. No, it would also boost hardware sales as the kids see that LittleBigPlanet still exists, thus hassle their parents to get the game. The parents see the reduced costing scheme and BAM!, a shiny new PS3 under the Christmas tree (or similar).
If Sony wants to gain a proper footing this holiday season, instead of letting their success get to their head and effectively blind them, they’re going to have to continue pushing the PS3 Slim as well as previous games.
